Dave Howell: Former President and Managing Director of Universal Tennis, LLC, Dave was the creative force behind Universal Tennis Ratings (UTR®). Under Dave’s leadership UTR® was conceived, developed and commercialized, and achieved word-wide recognition throughout the tennis industry. Dave, a former college tennis player, is a certified teaching pro (USPTA and PTR) with nearly 40 years of experience. In addition to being expertly skilled in the mechanics of tennis shot production, as well as tennis tactics and strategy, Dave has years of experience in charting match play and in competition analytics, and has created match-charting and analytic systems that have been successfully employed at the highest levels of tennis.  Dave is a co-author of the book, “Standard TENNIS MATCH CHARTING and NOTATION“.